Consumer Behavior in Action is popular PDF and ePub book, written by Geoffrey Paul Lantos in 2015-01-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Behavior in Action can be Read Online from any device for your convenience.
Consumer Behavior in Action Book PDF Summary
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Detail Book of Consumer Behavior in Action PDF
- Author : Geoffrey Paul Lantos
- Release : 28 January 2015
- Publisher : Routledge
- ISBN : 9781317473848
- Genre : Business & Economics
- Total Page : 648 pages
- Language : English
- PDF File Size : 7,9 Mb
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