The Promise of Social Marketing is popular PDF and ePub book, written by Chahid Fourali in 2016-07-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Promise of Social Marketing can be Read Online from any device for your convenience.
The Promise of Social Marketing Book PDF Summary
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.
Detail Book of The Promise of Social Marketing PDF
- Author : Chahid Fourali
- Release : 15 July 2016
- Publisher : Routledge
- ISBN : 9781317018841
- Genre : Business & Economics
- Total Page : 209 pages
- Language : English
- PDF File Size : 16,8 Mb
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