The Power of Customer Experience is popular PDF and ePub book, written by Martin Newman in 2021-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Power of Customer Experience can be Read Online from any device for your convenience.
The Power of Customer Experience Book PDF Summary
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
Detail Book of The Power of Customer Experience PDF
- Author : Martin Newman
- Release : 03 May 2021
- Publisher : Kogan Page Publishers
- ISBN : 9781789667882
- Genre : Business & Economics
- Total Page : 265 pages
- Language : English
- PDF File Size : 13,5 Mb
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