The New Brand Spirit is popular PDF and ePub book, written by Christian Conrad in 2016-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The New Brand Spirit can be Read Online from any device for your convenience.
The New Brand Spirit Book PDF Summary
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Detail Book of The New Brand Spirit PDF
- Author : Christian Conrad
- Release : 03 March 2016
- Publisher : CRC Press
- ISBN : 9781317023050
- Genre : Business & Economics
- Total Page : 350 pages
- Language : English
- PDF File Size : 21,8 Mb
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