The Napa Valley Wine Industry is popular PDF and ePub book, written by Ian Malcolm Taplin in 2021-06-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Napa Valley Wine Industry can be Read Online from any device for your convenience.
The Napa Valley Wine Industry Book PDF Summary
This book examines how Napa became a pre-eminent site for the production of great and sometimes iconic wines in a short space of time. Unlike its Old World counterparts whose development took place over centuries, Napa’s inception didn’t start until the beginning of the 19th century, and even then struggled to identify appropriate grape varietals and find a market for such wine, only to be frustrated when Prohibition occurred in the early 20th century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and neophyte consumers. In the following decades, critical information sharing networks of owners and winemakers emerged, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. During these decades, technical skills were embraced, institutional support harnessed, and demand for premium wine in America grew. This book is a story about this evolving wine market, about how key individuals were able to shape its organization and build a brand that would increasingly be identified as amongst the best in the world. It starts with an early discussion of what constitutes quality and how wine has been evaluated over the centuries, and ends by exploring Napa’s apotheosis and the current critical issues facing the industry in that area.
Detail Book of The Napa Valley Wine Industry PDF
- Author : Ian Malcolm Taplin
- Release : 15 June 2021
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527571112
- Genre : Business & Economics
- Total Page : 223 pages
- Language : English
- PDF File Size : 19,5 Mb
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