The Multichannel Challenge is popular PDF and ePub book, written by Hugh Wilson in 2008-05-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Multichannel Challenge can be Read Online from any device for your convenience.
The Multichannel Challenge Book PDF Summary
While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.
Detail Book of The Multichannel Challenge PDF
- Author : Hugh Wilson
- Release : 12 May 2008
- Publisher : Routledge
- ISBN : 9781136356704
- Genre : Business & Economics
- Total Page : 242 pages
- Language : English
- PDF File Size : 8,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Multichannel Challenge by Hugh Wilson, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.