The Manager s Guide to Competitive Marketing Strategies Second Edition is popular PDF and ePub book, written by Norton Paley in 1999-04-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Manager s Guide to Competitive Marketing Strategies Second Edition can be Read Online from any device for your convenience.
The Manager s Guide to Competitive Marketing Strategies Second Edition Book PDF Summary
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Detail Book of The Manager s Guide to Competitive Marketing Strategies Second Edition PDF
- Author : Norton Paley
- Release : 30 April 1999
- Publisher : CRC Press
- ISBN : 1574442341
- Genre : Business & Economics
- Total Page : 450 pages
- Language : English
- PDF File Size : 16,7 Mb
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