The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image is popular PDF and ePub book, written by Yohanes and Suresh Kumar, S.T., M.Si. in 2020-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image can be Read Online from any device for your convenience.
The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image Book PDF Summary
This monograph is studying the impact of foreign branding on purchase intention. Other than foreign branding, this study is also aware the needs of brand personality in purchase intention. It is believed that customers not only buy products because of its usefulness but also its brand since it provides guarantee, comfortability, and security. This monograph aims at the understanding of purchase intention through foreign branding, brand personality, product advantage, and brand image. It is expected this study would give benefit not only to Lea Jeans but also local players to win the customers. It is also expected the results would give better ideas for local players to play in other industry than fashion.
Detail Book of The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image PDF
- Author : Yohanes and Suresh Kumar, S.T., M.Si.
- Release : 11 March 2020
- Publisher : Rasibook
- ISBN : 9786237214779
- Genre : Business & Economics
- Total Page : 121 pages
- Language : English
- PDF File Size : 20,5 Mb
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