Perceived Brand Localness is popular PDF and ePub book, written by Jörg Igelbrink in 2019-11-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Perceived Brand Localness can be Read Online from any device for your convenience.
Perceived Brand Localness Book PDF Summary
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
Detail Book of Perceived Brand Localness PDF
- Author : Jörg Igelbrink
- Release : 27 November 2019
- Publisher : Springer Nature
- ISBN : 9783658287672
- Genre : Business & Economics
- Total Page : 320 pages
- Language : English
- PDF File Size : 19,9 Mb
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