The Influence of Culture and Personality on Customer Satisfaction is popular PDF and ePub book, written by Franziska Krüger in 2016-02-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Influence of Culture and Personality on Customer Satisfaction can be Read Online from any device for your convenience.
The Influence of Culture and Personality on Customer Satisfaction Book PDF Summary
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Detail Book of The Influence of Culture and Personality on Customer Satisfaction PDF
- Author : Franziska Krüger
- Release : 23 February 2016
- Publisher : Springer
- ISBN : 9783658125578
- Genre : Business & Economics
- Total Page : 221 pages
- Language : English
- PDF File Size : 20,8 Mb
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