The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour is popular PDF and ePub book, written by Barbara Egger in 2008-07-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour can be Read Online from any device for your convenience.
The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour Book PDF Summary
Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna (Department für Internationales Marketing am Institut für Betriebswirtschaftslehre ), language: English, abstract: This diploma thesis investigates the impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour. For this purpose the confirmed CETSCALE was applied however given the insufficient psychometric properties of the existing consumer cosmopolitanism scale, the need arose to develop a new measure of consumer cosmopolitanism. Accordingly, first the concept of cosmopolitanism is introduced. A cosmopolitan consumer is defined as being an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries. A corresponding measure, the consumer cosmopolitanism scale, is formulated and validated. Following assessments of the scale’s structure, an extensive empirical study provides support for the consumer cosmopolitanism scale’s reliability, content and construct validity. A series of nomological validity tests show consumer cosmopolitanism to be moderately predictive of theoretically related constructs. Managerial implications of these findings are considered and future research directions are identified.
Detail Book of The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour PDF
- Author : Barbara Egger
- Release : 17 July 2008
- Publisher : GRIN Verlag
- ISBN : 9783640107216
- Genre : Business & Economics
- Total Page : 160 pages
- Language : English
- PDF File Size : 7,9 Mb
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