The Growth Drivers is popular PDF and ePub book, written by Andy Bird in 2011-12-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Growth Drivers can be Read Online from any device for your convenience.
The Growth Drivers Book PDF Summary
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Detail Book of The Growth Drivers PDF
- Author : Andy Bird
- Release : 12 December 2011
- Publisher : John Wiley & Sons
- ISBN : 9781119953319
- Genre : Business & Economics
- Total Page : 317 pages
- Language : English
- PDF File Size : 11,7 Mb
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