The Global Management of Creativity is popular PDF and ePub book, written by Marcus Wagner in 2016-12-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Global Management of Creativity can be Read Online from any device for your convenience.
The Global Management of Creativity Book PDF Summary
In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource. This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.
Detail Book of The Global Management of Creativity PDF
- Author : Marcus Wagner
- Release : 01 December 2016
- Publisher : Taylor & Francis
- ISBN : 9781317436843
- Genre : Business & Economics
- Total Page : 184 pages
- Language : English
- PDF File Size : 17,7 Mb
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