The Fall of Advertising and the Rise of PR is popular PDF and ePub book, written by Al Ries in 2009-03-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Fall of Advertising and the Rise of PR can be Read Online from any device for your convenience.
The Fall of Advertising and the Rise of PR Book PDF Summary
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Detail Book of The Fall of Advertising and the Rise of PR PDF
- Author : Al Ries
- Release : 17 March 2009
- Publisher : Harper Collins
- ISBN : 9780061742736
- Genre : Business & Economics
- Total Page : 322 pages
- Language : English
- PDF File Size : 9,6 Mb
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