Summary The Fall of Advertising and the Rise of PR is popular PDF and ePub book, written by BusinessNews Publishing, in 2014-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Summary The Fall of Advertising and the Rise of PR can be Read Online from any device for your convenience.
Summary The Fall of Advertising and the Rise of PR Book PDF Summary
The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Fall of Advertising and the Rise of PR" and discover why so many companies are choosing to focus on PR and why you should too.
Detail Book of Summary The Fall of Advertising and the Rise of PR PDF
- Author : BusinessNews Publishing,
- Release : 12 November 2014
- Publisher : Primento
- ISBN : 9782511021712
- Genre : Business & Economics
- Total Page : 28 pages
- Language : English
- PDF File Size : 11,7 Mb
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