The Dynamics of Green Innovation in B2B Industries is popular PDF and ePub book, written by Friederike Esther Rhein in 2020-12-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Dynamics of Green Innovation in B2B Industries can be Read Online from any device for your convenience.
The Dynamics of Green Innovation in B2B Industries Book PDF Summary
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Detail Book of The Dynamics of Green Innovation in B2B Industries PDF
- Author : Friederike Esther Rhein
- Release : 15 December 2020
- Publisher : Springer Nature
- ISBN : 9783658321482
- Genre : Business & Economics
- Total Page : 373 pages
- Language : English
- PDF File Size : 8,7 Mb
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