The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business is popular PDF and ePub book, written by Rolf Jensen in 2001-09-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business can be Read Online from any device for your convenience.
The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business Book PDF Summary
"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
Detail Book of The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business PDF
- Author : Rolf Jensen
- Release : 20 September 2001
- Publisher : McGraw Hill Professional
- ISBN : 9780071610858
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 21,6 Mb
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