The Digital Popular in India is popular PDF and ePub book, written by Deepali Yadav in 2023-11-24, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Digital Popular in India can be Read Online from any device for your convenience.
The Digital Popular in India Book PDF Summary
This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.
Detail Book of The Digital Popular in India PDF
- Author : Deepali Yadav
- Release : 24 November 2023
- Publisher : Springer Nature
- ISBN : 9783031394355
- Genre : Social Science
- Total Page : 149 pages
- Language : English
- PDF File Size : 16,5 Mb
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