The Customer Century is popular PDF and ePub book, written by Anders Gronstedt in 2012-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Customer Century can be Read Online from any device for your convenience.
The Customer Century Book PDF Summary
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
Detail Book of The Customer Century PDF
- Author : Anders Gronstedt
- Release : 12 November 2012
- Publisher : Routledge
- ISBN : 9781135268718
- Genre : Business & Economics
- Total Page : 223 pages
- Language : English
- PDF File Size : 19,7 Mb
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