Marketing in the 21st Century and Beyond is popular PDF and ePub book, written by Bruce D. Keillor in 2012-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing in the 21st Century and Beyond can be Read Online from any device for your convenience.
Marketing in the 21st Century and Beyond Book PDF Summary
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Detail Book of Marketing in the 21st Century and Beyond PDF
- Author : Bruce D. Keillor
- Release : 12 November 2012
- Publisher : Bloomsbury Publishing USA
- ISBN : 9781440828539
- Genre : Business & Economics
- Total Page : 276 pages
- Language : English
- PDF File Size : 7,8 Mb
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