The Cultural Side of Innovation is popular PDF and ePub book, written by Dany Jacobs in 2013-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Cultural Side of Innovation can be Read Online from any device for your convenience.
The Cultural Side of Innovation Book PDF Summary
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.
Detail Book of The Cultural Side of Innovation PDF
- Author : Dany Jacobs
- Release : 12 November 2013
- Publisher : Routledge
- ISBN : 9781134747696
- Genre : Business & Economics
- Total Page : 233 pages
- Language : English
- PDF File Size : 8,5 Mb
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