The Corporate Newsroom is popular PDF and ePub book, written by Christoph Moss in 2021-04-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Corporate Newsroom can be Read Online from any device for your convenience.
The Corporate Newsroom Book PDF Summary
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Detail Book of The Corporate Newsroom PDF
- Author : Christoph Moss
- Release : 13 April 2021
- Publisher : Springer Nature
- ISBN : 9783030676421
- Genre : Business & Economics
- Total Page : 154 pages
- Language : English
- PDF File Size : 21,5 Mb
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