Handbook on Digital Corporate Communication is popular PDF and ePub book, written by Vilma Luoma-aho in 2023-05-28, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Handbook on Digital Corporate Communication can be Read Online from any device for your convenience.
Handbook on Digital Corporate Communication Book PDF Summary
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders. Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.
Detail Book of Handbook on Digital Corporate Communication PDF
- Author : Vilma Luoma-aho
- Release : 28 May 2023
- Publisher : Edward Elgar Publishing
- ISBN : 1802201955
- Genre : Uncategoriezed
- Total Page : 0 pages
- Language : English
- PDF File Size : 7,9 Mb
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