The College Textbook Publishing Industry in the U S 2000 2022 is popular PDF and ePub book, written by Albert N. Greco in 2023-05-17, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, The College Textbook Publishing Industry in the U S 2000 2022 can be Read Online from any device for your convenience.
The College Textbook Publishing Industry in the U S 2000 2022 Book PDF Summary
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).
Detail Book of The College Textbook Publishing Industry in the U S 2000 2022 PDF
- Author : Albert N. Greco
- Release : 17 May 2023
- Publisher : Springer Nature
- ISBN : 9783031304156
- Genre : Education
- Total Page : 152 pages
- Language : English
- PDF File Size : 18,8 Mb
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