Art of Selling Movies is popular PDF and ePub book, written by John McElwee in 2017-02-20, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, Art of Selling Movies can be Read Online from any device for your convenience.
Art of Selling Movies Book PDF Summary
Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.
Detail Book of Art of Selling Movies PDF
- Author : John McElwee
- Release : 20 February 2017
- Publisher : Paladin Communications
- ISBN : 9780998376349
- Genre : Performing Arts
- Total Page : 304 pages
- Language : English
- PDF File Size : 15,6 Mb
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