The Advertised Mind is popular PDF and ePub book, written by Erik Du Plessis in 2005, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Advertised Mind can be Read Online from any device for your convenience.
The Advertised Mind Book PDF Summary
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Detail Book of The Advertised Mind PDF
- Author : Erik Du Plessis
- Release : 01 October 2024
- Publisher : Kogan Page Publishers
- ISBN : 0749443669
- Genre : Business & Economics
- Total Page : 268 pages
- Language : English
- PDF File Size : 9,5 Mb
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