The Influential Mind is popular PDF and ePub book, written by Tali Sharot in 2017-09-19, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, The Influential Mind can be Read Online from any device for your convenience.
The Influential Mind Book PDF Summary
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
Detail Book of The Influential Mind PDF
- Author : Tali Sharot
- Release : 19 September 2017
- Publisher : Macmillan + ORM
- ISBN : 9781627792660
- Genre : Psychology
- Total Page : 298 pages
- Language : English
- PDF File Size : 14,7 Mb
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