The 18 Immutable Laws of Corporate Reputation is popular PDF and ePub book, written by Ronald J. Alsop in 2006, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The 18 Immutable Laws of Corporate Reputation can be Read Online from any device for your convenience.
The 18 Immutable Laws of Corporate Reputation Book PDF Summary
"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
Detail Book of The 18 Immutable Laws of Corporate Reputation PDF
- Author : Ronald J. Alsop
- Release : 01 October 2024
- Publisher : Kogan Page Publishers
- ISBN : 0749445718
- Genre : Business & Economics
- Total Page : 324 pages
- Language : English
- PDF File Size : 15,6 Mb
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