Strategy in Airline Loyalty is popular PDF and ePub book, written by Evert R. de Boer in 2017-10-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategy in Airline Loyalty can be Read Online from any device for your convenience.
Strategy in Airline Loyalty Book PDF Summary
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Detail Book of Strategy in Airline Loyalty PDF
- Author : Evert R. de Boer
- Release : 09 October 2017
- Publisher : Springer
- ISBN : 9783319626000
- Genre : Business & Economics
- Total Page : 290 pages
- Language : English
- PDF File Size : 10,7 Mb
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