Strategic Customer Management is popular PDF and ePub book, written by Adrian Payne in 2013-03-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Customer Management can be Read Online from any device for your convenience.
Strategic Customer Management Book PDF Summary
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Detail Book of Strategic Customer Management PDF
- Author : Adrian Payne
- Release : 28 March 2013
- Publisher : Cambridge University Press
- ISBN : 9781107328419
- Genre : Business & Economics
- Total Page : 547 pages
- Language : English
- PDF File Size : 8,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Strategic Customer Management by Adrian Payne, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
