Story Smart is popular PDF and ePub book, written by Kendall Haven in 2014-10-14, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Story Smart can be Read Online from any device for your convenience.
Story Smart Book PDF Summary
This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach. Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process. This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.
Detail Book of Story Smart PDF
- Author : Kendall Haven
- Release : 14 October 2014
- Publisher : Bloomsbury Publishing USA
- ISBN : 9798216149620
- Genre : Language Arts & Disciplines
- Total Page : 186 pages
- Language : English
- PDF File Size : 16,9 Mb
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