Sports Publicity is popular PDF and ePub book, written by Joseph Favorito in 2013, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sports Publicity can be Read Online from any device for your convenience.
Sports Publicity Book PDF Summary
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Detail Book of Sports Publicity PDF
- Author : Joseph Favorito
- Release : 01 October 2024
- Publisher : Routledge
- ISBN : 9780415635004
- Genre : Business & Economics
- Total Page : 385 pages
- Language : English
- PDF File Size : 12,8 Mb
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