Sport Public Relations and Communication is popular PDF and ePub book, written by Maria Hopwood in 2012-05-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sport Public Relations and Communication can be Read Online from any device for your convenience.
Sport Public Relations and Communication Book PDF Summary
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Detail Book of Sport Public Relations and Communication PDF
- Author : Maria Hopwood
- Release : 23 May 2012
- Publisher : Routledge
- ISBN : 9781136435522
- Genre : Business & Economics
- Total Page : 277 pages
- Language : English
- PDF File Size : 14,5 Mb
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