Sport Entrepreneurship and Innovation is popular PDF and ePub book, written by Vanessa Ratten in 2016-11-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sport Entrepreneurship and Innovation can be Read Online from any device for your convenience.
Sport Entrepreneurship and Innovation Book PDF Summary
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
Detail Book of Sport Entrepreneurship and Innovation PDF
- Author : Vanessa Ratten
- Release : 25 November 2016
- Publisher : Taylor & Francis
- ISBN : 9781315393377
- Genre : Business & Economics
- Total Page : 264 pages
- Language : English
- PDF File Size : 17,5 Mb
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