Social Semiotics for a Complex World is popular PDF and ePub book, written by Bob Hodge in 2016-11-02, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Social Semiotics for a Complex World can be Read Online from any device for your convenience.
Social Semiotics for a Complex World Book PDF Summary
Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.
Detail Book of Social Semiotics for a Complex World PDF
- Author : Bob Hodge
- Release : 02 November 2016
- Publisher : John Wiley & Sons
- ISBN : 9780745696249
- Genre : Language Arts & Disciplines
- Total Page : 256 pages
- Language : English
- PDF File Size : 18,9 Mb
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