Social Media Campaigning in Europe is popular PDF and ePub book, written by Darren G. Lilleker in 2020-06-04, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Social Media Campaigning in Europe can be Read Online from any device for your convenience.
Social Media Campaigning in Europe Book PDF Summary
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Detail Book of Social Media Campaigning in Europe PDF
- Author : Darren G. Lilleker
- Release : 04 June 2020
- Publisher : Routledge
- ISBN : 9780429589515
- Genre : Political Science
- Total Page : 160 pages
- Language : English
- PDF File Size : 18,6 Mb
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