Social Media and e Diplomacy in China is popular PDF and ePub book, written by Ying Jiang in 2017-08-09, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Social Media and e Diplomacy in China can be Read Online from any device for your convenience.
Social Media and e Diplomacy in China Book PDF Summary
As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.
Detail Book of Social Media and e Diplomacy in China PDF
- Author : Ying Jiang
- Release : 09 August 2017
- Publisher : Springer
- ISBN : 9781137593580
- Genre : Social Science
- Total Page : 147 pages
- Language : English
- PDF File Size : 11,9 Mb
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