Social Media Addiction in Generation Z Consumers is popular PDF and ePub book, written by Teresa Berenice Treviño Benavides in 2023-06-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Media Addiction in Generation Z Consumers can be Read Online from any device for your convenience.
Social Media Addiction in Generation Z Consumers Book PDF Summary
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.
Detail Book of Social Media Addiction in Generation Z Consumers PDF
- Author : Teresa Berenice Treviño Benavides
- Release : 24 June 2023
- Publisher : Springer Nature
- ISBN : 9783031334528
- Genre : Business & Economics
- Total Page : 59 pages
- Language : English
- PDF File Size : 9,6 Mb
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