Social Customer Relationship Management is popular PDF and ePub book, written by Rainer Alt in 2019-08-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Customer Relationship Management can be Read Online from any device for your convenience.
Social Customer Relationship Management Book PDF Summary
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Detail Book of Social Customer Relationship Management PDF
- Author : Rainer Alt
- Release : 29 August 2019
- Publisher : Springer Nature
- ISBN : 9783030233433
- Genre : Business & Economics
- Total Page : 115 pages
- Language : English
- PDF File Size : 21,8 Mb
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