Smart Pricing is popular PDF and ePub book, written by Jagmohan Raju in 2010-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Smart Pricing can be Read Online from any device for your convenience.
Smart Pricing Book PDF Summary
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Detail Book of Smart Pricing PDF
- Author : Jagmohan Raju
- Release : 11 March 2010
- Publisher : Pearson Prentice Hall
- ISBN : 9780137071883
- Genre : Business & Economics
- Total Page : 225 pages
- Language : English
- PDF File Size : 12,8 Mb
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