Simply Better is popular PDF and ePub book, written by Patrick Barwise in 2004, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Simply Better can be Read Online from any device for your convenience.
Simply Better Book PDF Summary
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Detail Book of Simply Better PDF
- Author : Patrick Barwise
- Release : 29 June 2024
- Publisher : Harvard Business Press
- ISBN : 0875843980
- Genre : Business & Economics
- Total Page : 238 pages
- Language : English
- PDF File Size : 12,9 Mb
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