Service Management is popular PDF and ePub book, written by Richard Normann in 1991-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Service Management can be Read Online from any device for your convenience.
Service Management Book PDF Summary
Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ``high social technology'' are also explored.
Detail Book of Service Management PDF
- Author : Richard Normann
- Release : 03 May 1991
- Publisher : Unknown
- ISBN : UOM:35128001065703
- Genre : Business & Economics
- Total Page : 216 pages
- Language : English
- PDF File Size : 19,8 Mb
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