Advertising Using Words as Tools for Selling Second Edition is popular PDF and ePub book, written by Ruta Kalmane in 2012-03-07, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, Advertising Using Words as Tools for Selling Second Edition can be Read Online from any device for your convenience.
Advertising Using Words as Tools for Selling Second Edition Book PDF Summary
Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.
Detail Book of Advertising Using Words as Tools for Selling Second Edition PDF
- Author : Ruta Kalmane
- Release : 07 March 2012
- Publisher : Lulu.com
- ISBN : 9781471092510
- Genre : Education
- Total Page : 131 pages
- Language : English
- PDF File Size : 10,7 Mb
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