Selling to The New Elite is popular PDF and ePub book, written by Stephen KRAUS in 2011-02-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Selling to The New Elite can be Read Online from any device for your convenience.
Selling to The New Elite Book PDF Summary
In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.
Detail Book of Selling to The New Elite PDF
- Author : Stephen KRAUS
- Release : 09 February 2011
- Publisher : AMACOM
- ISBN : 9780814416549
- Genre : Business & Economics
- Total Page : 286 pages
- Language : English
- PDF File Size : 11,8 Mb
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