Sales Forecasting Management is popular PDF and ePub book, written by John T. Mentzer in 2004-11-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sales Forecasting Management can be Read Online from any device for your convenience.
Sales Forecasting Management Book PDF Summary
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.
Detail Book of Sales Forecasting Management PDF
- Author : John T. Mentzer
- Release : 23 November 2004
- Publisher : SAGE
- ISBN : 9781452238395
- Genre : Business & Economics
- Total Page : 368 pages
- Language : English
- PDF File Size : 11,5 Mb
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