Retail Disruptors is popular PDF and ePub book, written by Jan-Benedict Steenkamp in 2018-10-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Retail Disruptors can be Read Online from any device for your convenience.
Retail Disruptors Book PDF Summary
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Detail Book of Retail Disruptors PDF
- Author : Jan-Benedict Steenkamp
- Release : 03 October 2018
- Publisher : Kogan Page Publishers
- ISBN : 9780749483487
- Genre : Business & Economics
- Total Page : 265 pages
- Language : English
- PDF File Size : 19,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Retail Disruptors by Jan-Benedict Steenkamp, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.