Relevance and Text on Screen in Audiovisual Translation is popular PDF and ePub book, written by Ryoko Sasamoto in 2024-05-29, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Relevance and Text on Screen in Audiovisual Translation can be Read Online from any device for your convenience.
Relevance and Text on Screen in Audiovisual Translation Book PDF Summary
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.
Detail Book of Relevance and Text on Screen in Audiovisual Translation PDF
- Author : Ryoko Sasamoto
- Release : 29 May 2024
- Publisher : Taylor & Francis
- ISBN : 9781003862826
- Genre : Language Arts & Disciplines
- Total Page : 197 pages
- Language : English
- PDF File Size : 14,9 Mb
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