Rebuilding Empires is popular PDF and ePub book, written by Thomas Lee in 2014-12-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Rebuilding Empires can be Read Online from any device for your convenience.
Rebuilding Empires Book PDF Summary
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert Joly, Target chief marketing officer Jeff Jones, and several other key players in both companies. Bricks and mortar retailing is not dead, and Best Buy shows others how to capitalize on their own physical spaces. Lee shows how showrooming is an asset rather than a liability, how physical space and online space are complementary, and how others can learn from Best Buy's innovations including the Geek Squad, stores within stores, and creating non-traditional partnerships. In a readable narrative format, journalist Thomas Lee explores how the world's largest consumer electronics retailer is redefining what it truly means to be a "Best Buy" in the age of online retailing.
Detail Book of Rebuilding Empires PDF
- Author : Thomas Lee
- Release : 09 December 2014
- Publisher : St. Martin's Press
- ISBN : 9781137474810
- Genre : Business & Economics
- Total Page : 242 pages
- Language : English
- PDF File Size : 18,6 Mb
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