Reading the Popular is popular PDF and ePub book, written by John Fiske in 1989, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Reading the Popular can be Read Online from any device for your convenience.
Reading the Popular Book PDF Summary
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
Detail Book of Reading the Popular PDF
- Author : John Fiske
- Release : 01 October 1989
- Publisher : Psychology Press
- ISBN : 9780415078757
- Genre : Social Science
- Total Page : 228 pages
- Language : English
- PDF File Size : 17,7 Mb
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