The Photoromance is popular PDF and ePub book, written by Paola Bonifazio in 2020-09-22, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Photoromance can be Read Online from any device for your convenience.
The Photoromance Book PDF Summary
A fascinating feminist reading of an often scorned medium: the storytelling, cross-platform success, and female fandom of the photoromance. Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance—a form of graphic storytelling that uses photographs instead of drawings—was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers—condescended to by intellectuals, journalists, and politicians of both the left and the right—powered the Italian photoromance industry's success. Bonifazio examines the “convergence culture” of Italian media as photoromance magazines dispersed their content across multiple formats, narrative conventions, editorial and business strategies, and platforms. The plots of photoromances often resembled the storylines of romantic films, and film stars themselves often appeared in photoromances. Bonifazio discusses the media habits of photoromance readers; the use of photoromances to promote political, religious, and social agendas, including a campaign for “birth control in comics”; and long-term fandom. While publishers built lifelong relationships with their readers, the readers built a common identity and culture.
Detail Book of The Photoromance PDF
- Author : Paola Bonifazio
- Release : 22 September 2020
- Publisher : MIT Press
- ISBN : 9780262539289
- Genre : Social Science
- Total Page : 260 pages
- Language : English
- PDF File Size : 17,6 Mb
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